TYBR Health—developers of innovative B3 Gel for preventing post-surgical adhesions in tendon repair—partnered with Nuvue to create compelling visual assets and digital content to support their product launch and marketing initiatives.

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Working closely with TYBR's leadership team, our team gained comprehensive insight into their groundbreaking surgical solution. This deep understanding enabled us to develop a multi-faceted content strategy that effectively communicates B3 Gel's unique properties and clinical benefits.

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The collaboration resulted in a comprehensive suite of marketing assets: two distinct videos (an educational animation demonstrating B3 Gel's mechanism of action at the cellular level and a high-impact "hype" video highlighting key product benefits), a focused Webflow landing page that effectively captures qualified leads from surgeons, distributors, and investors, and print materials for industry events that incorporate consistent visual language from the digital assets. This integrated approach provides TYBR with the visual tools needed to effectively communicate their innovative solution's benefits to multiple stakeholders during this critical product launch phase.

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