How to Create an Effective MOA Animation

Ever wondered what goes into creating those slick medical device animations? In this video, Nuvue's founder Tim Dingersen pulls back the curtain on Mode of Action (MOA) animations, sharing why they're such a unique beast in the production world and walking through his tried-and-true process.

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Unlike traditional production houses that dive straight into storyboarding, Tim takes a different route. He kicks things off with good old-fashioned conversations and puts pen to paper first. By getting everyone in the room—from sales and marketing folks to clinical educators and device manufacturers—he makes sure all the key players are on the same page before any visualization begins.

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The end game? Giving medical device companies powerful visual tools that make their sales teams' lives easier and help them nail those client conversations. It's all about turning complex medical concepts into crystal-clear animations that work double duty as educational resources and sales boosters. Pretty smart, right?

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Check out the full EmergentMedTech case study here.

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